Introducing Vestcom’s Healthy Aisles: the easy way to bring Health & Wellness to your in-store marketing plan.
Wellness is now an official lifestyle – a lifestyle that’s good for your customer … and good for you.
Trends now show that your customers view “wellness” as more than just health and nutrition. They embrace healthy eating – good, wholesome foods they can feel good about eating – but “wellness” means more than food. It embodies making choices that positively affect the world at large, choices that are as good for the mind and the spirit as they are for the body.
Fully integrated, completely customizable, in-store health & wellness marketing program: Healthy Aisles extends the Wellness Lifestyle to your shelf edge.
Vestcom’s Healthy Aisles extends the “wellness lifestyle” to your shelf edge the way you want it: We can either create a fully-customized program for you or we can adapt our proprietary system to your stores. Healthy Aisles makes it easy to connect almost any shopper to the information and expertise they need to make the choices they’re looking for – quickly and accurately.
Healthy Aisles shelf labels are color-coded to easily flag nutritional, organic, and specific wellness products at the shelf. Programs can be customized to your store – in both name and look – to include new campaigns or any campaigns already in place, as well as to reflect your brand image.
The Vestcom Healthy Aisles Advantage for Retailers:
Because education doesn’t always end at the shelf, a Vestcom Healthy Aisles program can extend your wellness lifestyle message to:
- In-store kiosks – to grab attention and direct shoppers down the aisles
- Web-based applications – to keep your store top-of-mind
- Aisle “experts,” such as dietician advice, chef’s recipes, aromatherapy tips and more – value-added information to increase basket size during a shopping trip
- Customer newsletters – to cement customer loyalty
- Circular and promotional advertising – to support your brand while you increase sales
- Data-driven shelf tags – for ease of in-store execution and to maintain high visibility in a clean shelf environment
Healthy Aisles helps your bottom line by supporting:
- Clean store policies
- Center store traffic
- Store growth areas, including organic and natural foods
- Private, regional and national brands
You know you can trust the source, because it’s Vestcom’s in-house expertise.
Allow us to introduce Anissa Buckley. You may have already
come across her name because she’s known in marketing circles as the go-to
expert for retail nutrition, health and wellness programs. She developed
Vestcom’s Healthy Aisles and, as our Senior Director of Health & Wellness,
she has been received with open arms by the retail industry.
Ms. Buckley has studied under well-known healthcare experts, including Dr. Andrew Weil. Her extensive marketing background includes management of national brands for several Fortune 500 companies, including Procter & Gamble, Birds Eye Foods, and Sysco Corporation. She received her MBA in Food Marketing from Cornell University, is a holistic nutritionist, board-certified by the American Association of Drugless Practitioners (AADP), and a graduate of the Institute for Integrative Nutrition.
Got a question on how to highlight health in your aisles? Just ask Anissa.
Your customers will love you for it.
Health and wellness doesn’t drift in and out of vogue. It’s not relegated to “diet season” anymore. Now that more of your customers are interested in making healthy choices at the shelf, you – and Vestcom’s Healthy Aisles – can help them do it.