Lifting Sales – by 31% and more – at the Point of Decision
Eye-catching Integrated Shopper Marketing (ISM) Labels use clean, bold, sales messages to extend any marketing campaign right to the shelf … every shopper’s point of decision. Vestcom works with retailers, Consumer Packaged Goods companies, and Wine & Spirits suppliers to deliver a wide variety of successful in-store integrated marketing campaigns.
Support Clean Store Policies as well as Private Label and Relational Marketing Campaigns
Every program is easily executed and supports multiple placements at the shelf for 1-4 week campaigns. Vestcom’s digital production and SKU-specific placement capabilities offer unprecedented possibilities for variable ISM Label messaging throughout any store.
The
Vestcom Advantage
for Retailers:
We work to ensure your campaign is consistent and successful.
We help you…
- Extend your circular advertising to the shelf
- Drive center store sales across related categories and brand families
- Design your custom labels
- Support clean store policies
- Support your branding
- Support private label campaigns
- Support relational marketing campaigns
- Offset label costs with CPG co-marketing dollars
The
Vestcom Advantage
for Consumer Packaged Goods Manufacturers and Wine & Spirits Vendors:
Multiple placements, no category exclusivity, and we work closely with the retailer
to ensure compliance. We help you…
- Maintain high visibility in a clean shelf environment
- Support your full portfolio of campaigns
- Integrate your brand message with the retailer’s price
- SKU-specific precision shelf placement
- Plus, Total Alcoholic Beverage (TAB) programs support your item-specific campaigns
Effective uses for ISM Labels
- Communicate your one-week promotional offers at shelf
- Support multiple merchandising placements
- New item introduction
- Communicate product benefits and usage ideas
- Product benefits and usage ideas
- Announce ratings
- Tasting notes, food pairings
- Cause-related promotions
ISM Label campaigns are available in select retailers.
For more information, contact Sue
Reinis at 609.723.0129 or sreinis@vestcom.com