Making Sense of Mobile and Marketers Tendencies
Mobile marketing has been the "next big thing" long enough that it almost seems like old news. Mobile advertising is projected to reach $55 billion in 2012, and has the distinction of being the fastest medium to reach $1 billion in spending; it took only five years, versus 16 years for the Internet to hit that level of investment. …
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Meaningful Mobilization
The National Retail Federation (NRF) has already written and updated a 100-plus page white paper on the topic of mobile in retail, and Forrester has dubbed 2011 the "year of mobile." The hype surrounding mobile continues to grow, and with good reason...…
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How retailers can achieve differentiation with shopper-centric merchandising
One of the drawbacks of today’s connected global economy is the pervasive homogeneity in nearly everything. One can visit any state -- indeed, nearly any country -- and see many of the same stores and restaurants offering the same products..…
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The Three Key Attributes of Effective Mobile Retail Apps
Mobile marketing was a major focus for retail in 2010,
and there are no indications this will change this year.
Even the slowly recovering economy has taken a back
seat to predictions about mobile and its impact on
retail.…
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Welcome to The World of QR Codes
I first saw a QR code in a consumer
magazine, and you certainly saw one
on our cover. This issue's QR codes
let you access special content on your
smartphone.…
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Mobile Alone Is Not A Marketing Strategy
Technological advances have a way of simplifying our lives while simultaneously
generating expectations that never existed before and adding complexity we
never dreamed of.…
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Engaging Tech Savvy Shoppers At Shelf Edge
Mobile phones have undergone many changes since the first one hit the market
a generation ago, and at the same time, they have changed the way we live in
a very literal sense. …
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Important Strategies Electronic Retailers Should be Adopting
In 1927, Time magazine launched its annual "Man of the Year" issue, starting with Charles Lindbergh. Nearly 50
years later, the class "American women" was chosen in 1975. Eight years after that, in 1983, the magazine
selected the computer as "Machine of the Year." Time may not have clearly understood the prescience of that
latter selection. …
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Joining the Mobile Barcode Game
Last month, we discussed the growing fear retailers
are expressing about consumers using mobile devices to price shop the competition in their aisles.
Providing a host of tactics to combat this new trend, we suggested every thing from marketing to
specialized services. We also suggested joining the game with your own mobile software.…
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M:Coupons: An answer for mobile revenue?
Not necessarily, at least according to one industry
expert. Jeff Weidauer, Vice President of Marketing and
Strategy with Vestcom says that mobile coupons are
good, but they are not the solution to revenue issues.
Read on for BizReport's Q&A with Weidauer. …
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Mobile Path to Purchase Enters Marketing Lexicon
Celebrated science fiction author
Arthur C. Clarke once said, "Any
sufficiently advanced technology is
indistinguishable from magic."
As advanced as many of his ideas
were, even he never imagined the
full impact technology would have
on our daily lives. …
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Connecting the Shelf to the Shopper Through QR Codes
It's finally beginning to feel like the worst is behind us,
and the economy is really improving. Most growth
indicators are positive, including retail spending in the
first quarter of 2010. With this long-awaited sense of
optimism, retailers are coming out of protection mode
and starting to look ahead to the next big idea that can
fuel growth…
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QR Codes to Enhance Retail Experience
Every year about this time a
couple of studies come out that
show how much things have
changed.…
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QR Codes Gain Ground
Already a consistent marketing tool overseas, the
interactive bar codes could be common on packaging
and signage by end of 2010…
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Take Back Your Shelf
No longer content to sell their space to the highest bidder, stores are once again focusing on the shopper’s
needs. Neighborhood, local, and relevant are the new watchwords…
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QR codes: Building a mobile loyalty program beyond key tags
The Nielsen Company recently predicted that smart phones will overtake “feature phones” (those without a
keyboard and internet access) by next year…
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QR Codes Beginning to Gain Acceptance in the U.S.
Extensively used and quite popular in Europe and Asia, Quick Response codes are just beginning to gain wide
acceptance here in the U.S. So if you haven't heard of them yet, you will soon…
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How Smartphones, QR Codes Revolutionize Mobile Strategy
Have you heard of QR codes? If not, you will; they're already being touted as the next big thing in marketing.
Whether you buy into that or not, as a retailer you need to know…
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