Manage Shelf Programs
Vestcom generates shelf-edge labels, strips, talkers and other signage every week to attract and inform shoppers. Browsing the aisles, these shoppers most certainly are not aware that producing consistent and accurate shelf-edge…
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Organic Products Retailer's 2010 Industry Forecast
"Retailers that share a philosophy and commitment," says Jeff Weidauer, "will
find
their shoppers appreciate the information and reward them with loyalty."
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Going Mobile: Grocers are taking mobile technology to a new level of sophistication
As smart phones continued to evolve and grow in popularity in 2009, the focus
with retailers so far has largely been on digital coupons, with some success,” says
Jeff Weidauer, VP of marketing at Vestcom International…
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Driving Loyalty Through Mobile Marketing
Convenience stores and brands alike are looking to maximize the shelf edge to build brand recognition and drive sales, and in this age of technology, both parties are looking to redefine how they communicate with customers.…
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Retail TouchPoints: Taking Mobile Marketing Beyond Coupons
In the past 20 years, few technology-driven changes have been more pervasive than the mobile phone, and today marketers are scrambling to find ways to utilize these devices. The focus so far has been on mobile coupons…
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Environment for Private Label is Optimal
Private label products have enjoyed significant growth in the past year, most of which has been credited to the flagging economy and shoppers looking to save money. What gets less attention is the fact that store brands have…
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Private Label Allure
Mainstream wellness shoppers are taking a second look at private label organic products, especially staples such as pasta and cereal. If marketing research firms truly have their finger on the pulse of consumers, it looks like organic and …
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How to Guide Customers to Allergen-Free products
Grocery shopping for an allergy sufferer can be daunting. Although the Food and Drug Administration now requires that product labels clearly identify the eight most common food allergens, reading through a long ingredients list can bring…
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Reaching on-the-go shoppers through mobile applications
Understanding consumer behavior has always been key to effective marketing. Today nothing is changing that behavior more than technology. While still an emerging trend, shoppers are turning more and more to mobile devices for…
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How mobile will reshape the customer experience
In this age of technology, retailers and brands alike are increasingly looking for ways to build brand recognition, drive sales and redefine how they communicate with shoppers. While appealing to mobile-enabled shoppers is still an…
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The digital shopping list
For the past 12 years, Beloit College in Wisconsin has been issuing its “Mindset List,” a collection of cultural touchstones that reflect how high school graduates entering college each year view the world. One of their points: current high school seniors have never…
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Take Back Your Shelf!
Of all types of business, retail is perhaps one of the most cyclical. It follows a yearly calendar that’s often focused on seasonal offerings; at the same time, it has its own longer-term cycle of change. That larger change is driven by customers as a…
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Vestcom Names New Board Chairman and CEO John Lawlor
Lawlor to drive company’s growth strategy for innovative retailer marketing services.
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Building Loyalty with Health & Wellness
The future of health care in this country is certainly a hot topic of discussion these days. While the public discussion centers on issues such as insurance costs and availability of coverage, there is a flip side to the health care coin…
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Back to the Middle
Though the center store should conceivably be the heart of every retail environment – it takes up the most square footage, is the section most shopped, and provides the greatest number of SKUs – it stopped wooing shoppers…
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