How to take advantage of QR codes
Similar to online coupons and coupon codes, but less understood, many marketers have steered clear of Quick
Response (QR) codes. They either don’t understand how the images can be used to their benefit or believe the
images are another UPC symbol. The truth is, QR codes can have a big impact for brands, especially as the
general marketplace becomes more mobile.…
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Connecting the Shelf to the Shopper Through QR Codes
It's finally beginning to feel like the worst is behind us, and
the economy is really improving. Most growth indicators are
positive, including retail spending in the first quarter of 2010.
With this long-awaited sense of optimism, retailers are coming
out of protection mode and starting to look ahead to the next
big idea that can fuel growth..…
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Next in Mobile Marketing: 2D Barcodes
Twenty years ago, when cellular phones were just
beginning to reach the point where the average person
could think about getting one, no one was thinking about
using them for anything other than talking to someone
else.…
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QR Codes Gain Ground
Already a consistent marketing tool overseas, the interactive bar codes could be common on packaging and signage by end of 2010.…
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New Strategy for Building Loyalty
Retailers looking to build a stronger store brand will find that a
well-executed health and wellness program is a great place to start.…
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Take Back Your Shelf
No longer content to sell their space to the highest bidder, stores are once again focusing
on the shopper’s needs. Neighborhood, local, and relevant are the new watchwords.…
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Merchandising Natural Products
in Today’s Economy
The declining economy brought with it a dismal outlook on the fate of the growing natural and organic food channel.…
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QR codes: Building a mobile
loyalty program beyond key tags
The Nielsen Company recently predicted that smart phones will overtake “feature phones” (those without a keyboard and internet access) by next year…
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QR Codes Beginning to Gain Acceptance in the U.S.
Extensively used and quite popular in Europe and Asia, Quick Response
codes are just beginning to gain wide acceptance here
in the U.S. So if you havenít heard of them yet, you will soon.…
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AWI Debuts 'Eat Right for Life' Nutrition Scoring System
In response to growing interest in health and wellness
among its independent grocer-members and their customers,
Associated Wholesalers, Inc. has developed the new
ìEat Right for Lifeî nutritional…
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How Smartphones, QR Codes
Revolutionize Mobile Strategy
Have you heard of QR codes? If not, you will; theyíre already being touted as the next big thing in marketing. Whether you buy into that or not, as a retailer you need to know…
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Merchandising Natural Foods
In Today’s Economy
The tanking economy brought with it many dire predictions
for the fate of the growing natural and organic food channel. Predictions that the growth of recent years would be lost—and that shoppers would focus only on lower prices—
turned out to be ill-founded.…
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Merchandising Organics
Three converging trends are altering the merchandising of organics.
The most significant is SKU rationalization. Whether nip and tuck or a chain-wide clean sweep, retailers are reducing
the number of items they stock between 10 and 30 percent
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