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The Most Effective Private Label Merchandising Today
In order to gain current insight into the best merchandising practices for today's private label retailers, Douglas J. Peckenpaugh, editor-in-chief of PLBuyer, sought perspective from Jeff Weidauer, vice president, marketing and strategy for Vestcom.
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Retail Roundtable
What could Radio Shack have done differently?
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Soft Drink Sales Impacted as Health Concerns Rise
Carbonated soft drinks, or CSDs as they are known in the retail food industry, have been riding a wave of popularity and growth that has lasted for decades...
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Retail Marketing 2014: In-house or Outsource?
We live in an age of extreme specialization. No matter where we look there is no longer a jack-of-all-trades for anything. ....
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A Tougher Game
Five years have passed since the onset of the Great Recession, and food retailing is no longer simple....
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Role Of Store Brands Is Shifting
Reports indicate that during the 2008 recession private label sales went up...
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Retail's New Role
With easy access to information, food shoppers are always on the lookout for the truth, whether on a product package or in the store.
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Come Together - Right Now
Retailers that collaborate with their suppliers and service providers on everything from product development to promotional activity will up the odds for store brand success…
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On the Cutting Edge
Shelf talkers and other POP material are creating significant shopper experiences in a number of innovative ways…
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How to Bring New Life to the Center Store
Although the summer holidays don't drive the same kind of traffic as the fourth-quarter holidays, there is a lot for food retailers to be happy about this year…
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Turning Data into Dollars
Big Data is a big deal in today's business environment. It has completely revolutionized how some retailers do business—influencing decisions about everything from product selection and placement to marketing…
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Appealing to the Millennial Mindset
A seismic shift is taking place and every retailer is feeling the ground move. The venerable Baby Boomer generation is no longer center-stage for marketers…
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healthyAisles Campaign Now Embraced by 5,000 Stores as More Shoppers Seek At-a-Glance Health & Wellness Info
Healthy Aisles - a merchandising system enabling retailers to highlight products containing attributes from 'low sodium' to 'good source of calcium' via customized shelf tags and other tools - is now used in more than 5,000 stores across the US…
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How Well Do You Know Thy Customer?
Grocery retailers and CPG companies spend millions of dollars annually gathering, analyzing and applying consumer shopping data…
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All's Well That Sells Well
If you follow industry and consumer trends at all, you know there is renewed interest in wellness.…
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The World is Digital... Why Aren't Shelf Tags?
Digital shelf tags, also known as electronic shelf labels (ESLs), have been on the horizon for over a quarter century…
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Channel Strategies: Drug stores offer convenience, expertise for consumers
For cold and flu season, allergy season and everything in between, drug stores provide consumers with the advice and relief they need for their ailments…
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Earning Their Loyalty
Your customers are empowered like never before. This means you need to think hard about how to keep your brick-and-mortar stores relevant in an increasingly virtual world…
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How to Help Shoppers with Health Concerns
In some ways, the Great Recession (is it too soon to start using capitals?) was a boon to the supermarket industry. Americans stopped eating out, and began shopping more for food to eat at home…
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Supermarkets Can Recapture Market Share
Vestcom, a provider of shelf-edge pricing and product information for grocery retailers, has entered the dietary supplements retailing space with the launch of vitaAisles, a new service that provides nutrition and health claims information for a wide variety of supplements.…
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Think Like a Shopper
Supermarkets present something of a paradox in this country. For example, we love to shop, and we love food, but going to the grocery store is more of a chore than a treat for most…
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The GMO Lightning Rod
California's Proposition 37, the law that would have required manufacturers to label any foods containing "genetically modified organisms," commonly known as GMOs…
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Beating the Black Friday Blues
The term "Black Friday" is a familiar part of the holiday shopping season, with retailers going to great lengths to capture shoppers' attention right after Thanksgiving.…
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Generational Techtonics Shifting Patterns
Millennials have different shopping patterns than Boomers, but change won't happen all at once…
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Time for Retailers to Up the Ante in Organic Products
Regardless of which side you're on in the national health care debate, the one thing most of us can agree on is the growing awareness of health…
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Life on the (Shelf) Edge
We all want to eat more healthfully, that's not really news. In addition, health costs are rising, both in direct terms and for insurance…
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How to Avoid Stockouts
Besides the basics of ordering the right product at the right time, much of the battle lies with planogram integrity…
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How to save the center of the store
The New York Times recently ran a piece exploring the shift in traffic from center store to perimeter in a typical supermarket. While the article was interesting, it's about 25 years late…
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Schlepping for Health
The Food Marketing Institute is out with its annual grocery shopper survey called Shopping for Health 2012. Now in its 20th year, the survey's objective is to gain a better understanding of shopper attitudes and activities as they relate to the purchase of healthful foods…
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Out of Stocks are (Still) Out of Control
The past 30 years have brought untold changes to retail at all levels. At every point in the process, from ordering to logistics to checkout, the incorporation of technology has made things faster, easier and more cost-effective…
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Sell at the shelf
The history of store brands in the United States is a long one, and to date, it is without a truly happy ending…
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Showrooming: How to Compete and Win in the New World
Showrooming is the latest in what appears to be a never-ending series of paradigm shifts for retailers. This is the relatively new activity where shoppers visit a brick-and-mortar store, look at a product, and buy it online…
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Organics and a Different Kind of Sustainability
Let’s look a little more closely here. To start, asking people about their behavior, especially asking them what they might do in a given situation, is a notoriously bad way to get accurate information…
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Compete Effectively With Online Retailers
Success in retail has never been easy, or for the faint of heart. The difference between success and failure is often one of degree - having just a little more clarity of purpose can be the determining factor between scaling the peaks or circling the drain…
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The Unnatural
Kashi cereal recently made the news when a Rhode Island grocer pulled the product off his shelves after he learned that the company was being challenged by consumer advocates for not living up to the "natural" claims it made for its products…
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What Big Data Means for Retailers
If 2011 was the year of mobile, 2012 is shaping up to be the year of big data. Big data is defined as datasets too large to be managed using current toolsets or software available to a typical business. Big data will affect everyone no matter what their business, or the role they play…
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Data Merge Ahead
In their quest to better service shoppers, supermarket retailers continue to add customer touchpoints—both in-store and online. However, this endeavor is impossible for companies that still operate with disparate databases and silos of information…
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The Need for Change in Retail Marketing Strategy
Finding success in retail has never been an easy task. Success breeds competition, which drives innovation and so on through the cycle. It seems that as the world has become more connected things are tougher than ever…
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Exec Q&A: John Lawlor, CEO of Vestcom International Inc.
Lawlor was named chief commercial officer of Vestcom International in January 2009 and was promoted to chairman and CEO before the end of that year, succeeding founder Steve Bardwell. He had spent the previous 13 years managing marketing services companies…
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Big Data Presents Big Opportunities to Marketers - Corp! Magazine
If you're a marketer and you haven't heard about big data yet, you will soon. What's big data? The broadest definition is a dataset that's too large for typical database software tools to manage, store or analyze. …
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The Opportunity Big Data Brings to Retailers
Current estimates show Facebook will log its billionth user in August of this year. Facebook hasn't even celebrated its 10th birthday, but has become a dominant force on the Internet around the world. Twitter, for its part, is expected to reach half a billion users by mid-February. …
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PLBuyer: Creating an Oasis
More retailers are committing to add more stores in food deserts. Here's how private label fits into efforts to feed the underserved. …
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PLBuyer: Creating an Oasis
More retailers are committing to add more stores in food deserts. Here's how private label fits into efforts to feed the underserved. …
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Keep Rising Costs From Clobbering Your Bottom Line
Turning a profit. As in any economy, your company's ability to pull a profit in 2012 will depend on the value you present and how efficiently you deliver it. …
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What's Your Sign?
When it comes to promoting refrigerated items, retailers, and their shoppers, have to see the sign. …
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Vestcom Appoints Patty Packard as Director of Nutrition and Regulatory Affairs
Vestcom, the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry, today announced Patty Packard has joined Vestcom as director of nutrition and regulatory affairs. Packard, a registered dietician with more than 15 years of experience in the food industry, will be an integral part of Vestcom's nutrition team and provide technical support and insight for Vestcom's health and wellness marketing program for retailers -healthyAisles¨, an in-store…
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How to take advantage of QR codes
Similar to online coupons and coupon codes, but less understood, many marketers have steered clear of Quick Response (QR) codes. They either donít understand how the images can be used to their benefit or believe the images are another UPC symbol. The truth is, QR codes can have a big impact for brands, especially as the general marketplace becomes more mobile.…
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Connecting the Shelf to the Shopper Through QR Codes
It's finally beginning to feel like the worst is behind us, and the economy is really improving. Most growth indicators are positive, including retail spending in the first quarter of 2010. With this long-awaited sense of optimism, retailers are coming out of protection mode and starting to look ahead to the next big idea that can fuel growth..…
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Next in Mobile Marketing: 2D Barcodes
Twenty years ago, when cellular phones were just beginning to reach the point where the average person could think about getting one, no one was thinking about using them for anything other than talking to someone else.…
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QR Codes Gain Ground
Already a consistent marketing tool overseas, the interactive bar codes could be common on packaging and signage by end of 2010.…
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