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Integrated Shopper Marketing

Retail Marketing Solutions that increase basket sizes and decrease costs for forward-thinking retailers and their suppliers.

Whether it’s a bottle of soda or a box of tissues, shoppers make their choices right at the shelf – and chances are good that Vestcom has influenced those choices.

For more than 20 years, Vestcom has been the preferred in-store partner of retailers and their suppliers throughout the nation. We deliver innovative Integrated Shopper Marketing (ISM) Solutions and shelf-edge communications designed to reinforce brands and increase sales while reducing operating costs. That gives retailers and manufacturers alike a distinct competitive advantage at the shelf. 

Your brand, your message, your offer: customized and integrated into a powerful and cohesive marketing campaign.

Vestcom delivers consistent and precise marketing messages to your customers at multiple touch points during their shopping trip. By combining technology with store pricing data, a Vestcom-implemented campaign helps you educate your customers, strengthen your brand, and increase sales.

We have several powerful Integrated Shopper Marketing (ISM) Solutions for you:

Darrel Risberg, Senior Vice President, Sales“Every one of our shelf-edge retail solutions has evolved to address the changing demands of retailers, manufacturers, and shoppers. Through our research, we’ve found that a well-integrated message delivered throughout a campaign – with our ISM Labels, for example -- can boost the effectiveness of the store circular when tied back to the message at the shelf.”

– Darrel Risberg, Senior Vice President, Sales