Click HereMaximize the Shelf Edge
Use the latest market research to fortify your profits\: Maximize Vitamin, Mineral, Supplement sales with shelf-edge education. Use the latest market research to fortify your profits\: Maximize Vitamin, Mineral, Supplement sales with shelf-edge education. Use the latest market research to fortify your profits\: Maximize Vitamin, Mineral, Supplement sales with shelf-edge education.

FACT: 74 percent of Vitamin, Mineral, Supplement (VMS) shoppers
want specific product information at the shelf edge.



It's time to take your vitamins ... seriously!

Click to enlarge
The VMS category has grown nearly 30 percent since 2008, and is projected to top $15.5 billion in annual sales by 2017. Click on this infographic for close-up look at the latest info on the value, channel preferences and buying behavior of VMS shoppers.

vitaAisles™ delivers ... with digitally produced, color shelf-edge messages that give your shoppers the knowledge they need to purchase more products, more often.

Evidence-based Engagement
Using proprietary research that reveals new insights about the buying behaviors of VMS shoppers, Vestcom has created a messaging program that delivers the precise information your shoppers want, precisely where they need it.

Credible & Convenient
vitaAisles information is developed using FDA-defined claims and credible science – ensuring that your shoppers receive the most accurate, current recommendations. We'll apply those attributes to your products using Vestcom's best-in-class nutrition database of 4,000 supplements.

Any vitaAisles educational message can be integrated with your existing price tags and aisle signage, delivered in planogram order, so they can be deployed without an extra pass down the aisle.

Sell More VMS ... and Everything Else
vitaAisles gives you an efficient and effective way to cross-sell products throughout your store – for instance, promoting yogurt via calcium supplements, or highlighting a sale on oranges via Vitamin C. (Hint: You can also use healthyAisles Fresh Perimeter tags in your produce section to drive shoppers to your VMS aisles.)

Fortifying your VMS sales is simpler than you think. Call or email today to learn how to give your profits a healthy boost with vitaAisles.