Leverage the power of the shelf-edge across our national retail network, engaging consumers where it matters most.
SHELF-EDGE
MEDIA
THAT CONVERTS.
shelfAdz AMPLIFY OMNI-CHANNEL MESSAGING
across 70+ retailers
Connect top of funnel marketing messages to the final point of decision at shelf, overlaying brand messaging onto price-integrated media.
Brand Content shelfAdz
Bring omni-channel national marketing messages to the shelf-edge.
- Stand out on shelf, engaging shoppers at the point of decision
- Clearly communicate brand equity claims and benefits
- Customize item-specific messaging, integrated with store level pricing
New Item shelfAdz
Amplify awareness of new items at the shelf-edge to accelerate sales.
- Drive trial of new products during critical initial performance period
- Item specific call-out to highlight product branding and key attributes
- Align with retailer-specific launch plans and cut-in timing
Digital Offer shelfAdz
Extend visibility of digital offers at shelf, with seamless linkage to drive redemption.
- Gain a higher return on your digital spend by driving awareness of offers to in-store shoppers
- Integrate national or retailer-specific offers at the store and item level, highlighting final price
- Increase redemption with deep-link QR codes leading directly to item-specific offers
Promotional shelfAdz
Simplify complex offers to drive shopper clarity and engagement.
- Create awareness at the shelf-edge of instant savings, next shopping order and other promotional offers
- Highlight eligible cross-promotional items with UPC-level messaging
- Tie messaging across products for scale or category theme events
Adult Beverage shelfAdz
Educate shoppers and differentiate products at shelf to drive trial.
- Promote educational content at shelf such as ratings, pairing suggestions, tasting notes, and more
- Target campaigns to individual stores where your products are carried
- Customized to item level, integrated with price messaging