Mars Wrigley shelfAdz™
In-Store Media Campaign
shelfAdz Tag Media Delivers 14% Incremental Sales Lift for for Mars Wrigley at Dollar General stores nationwide
Mars Wrigley aimed to drive awareness and sales of its holiday chocolate SKUs by combining value-driven offers with seasonally relevant brand messaging and content. To achieve this, they leveraged shelfAdz in-store media to position holiday treats as a must-have for seasonal gifting and indulgence.
- Communicated value and savings to drive impulse purchase
- Featured seasonal imagery and messaging to create urgency, highlight occasion usage, and strengthen brand associations
- Reinforced brand presence with prominent visuals and logo to build recognition and trust
Campaign Snapshot
Retail Activation: 4-Week Campaign
Timing: December 2024
Retailers: Dollar General
UPCs Featured: 4
Results
Incremental Sales Lift
14%
iROAS
$4.00
Notes: Store matching T v C is 1:1 and based on multiple variables including media supported UPC units and $s, total category units and $s, geo location, total store sales, etc.
Incremental sales based on T (stores with shoppers exposed to media) vs C (unexposed) for tagged items.
Incremental Return on Ad Spend (iROAS) reflects total program impact, encompassing both tagged and halo SKUs.
