shelfAdz Tag Media Delivers 12%+ Incremental Sales Lift for Life Savers at Dollar General stores nationwide

Live Savers aimed to drive trial and sell-through of Mint and 5-Flavor SKUs during the seasonal period by combining a value-driven Instant Savings offer with a national philanthropic partnership. To achieve this, they leveraged in-store media to connect the brand to real-world heroes and create meaningful shopper engagement.

• Highlighted the iconic Life Savers brand in connection with National First Responders Day to support families of public service heroes
• Led with a donation-focused message to emotionally engage shoppers and strengthen brand affinity
• Offered instant savings to enhance shopper value and incentivize purchase, driving incremental basket size

Campaign Snapshot

Retail Activation: 4-Week Campaign
Timing: October – November 2024
Retailers: Dollar General
UPCs Featured: Wint-O-Green Mint & 5-Flavor Gummy

Results

Notes: Store matching T v C is 1:1 and based on multiple variables including media supported UPC units and $s, total category units and $s, geo location, total store sales, etc.
Incremental sales reflects tagged SKUs and Incremental Return on Ad Spend (iROAS) reflects total program impact, encompassing both tagged and halo SKUs.