Backed By Shopper Research - Effective In-Store Messaging Guide

Effective In-Store Messaging: A Best Practices Guide

Vestcom’s evidence-based guide shows what to say, where to say it, and how to make it work, grounded in real campaigns and fresh shopper research.

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Case Studies

shelfAdz™ In-Store Media Case Study: J.Lohr Wine National Campaign

January 22, 2026

Case Studies

shelfAdz™ In-Store Media Case Study: LIFE SAVERS® Philanthropic Campaign

January 22, 2026

Case Studies

Better Together: How Vestcom + DGMN Deliver Impact

November 25, 2025

Case Studies

shelfAdz™ In-Store Media Case Study: Mars Wrigley Holiday Chocolate Campaign

October 21, 2025

Case Studies

shelfAdz™ In-Store Media Case Study: Bai® New Flavors Launch

October 1, 2025

Case Studies

shelfAdz™ In-Store Media Case Study: Hidden Valley Ranch

August 5, 2025

Case Studies

shelfAdz™ In-Store Media Case Study: Amy's Kitchen New Product Launch

July 3, 2025

Case Studies

shelfAdz™ In-Store Media Case Study: Ghirardelli New Product Launch

June 27, 2025

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Vestcom is a fully owned subsidiary of Avery Dennison.

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

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